Bag Appeal

Bag appeal is the visual package: dense structure, vivid color, heavy frost of trichomes, clean trim. It is genuinely correlated with careful growing — and it is also the single most overpriced attribute in the market, because photographs sell jars and COAs do not. Two products with identical lab results can be priced a tier apart on looks alone. Our position is consistent: bag appeal is worth something, chemistry is worth more, and paperwork is worth most. When a review says “you are paying for the photo,” this is the attribute being billed.