Do terpenes actually matter?

For flavor and aroma — absolutely; they are the entire difference between gas, citrus, and cream, and a tested terpene profile is the closest thing flower has to a flavor spec sheet. Total terpenes around 1% is average, 2%+ is genuinely loud. Where we pump the brakes: effect claims. Marketing assigns each terpene a promised feeling (myrcene relaxes, limonene energizes) and the human evidence for those mappings is thin. Our strain coverage treats terpenes as flavor chemistry worth paying for, not as pharmacology worth promising things about.